ALDI: View from a parking lot. Photo by Mark A. Brown
Price can be a beacon; often, though, it’s a rocky point, and there are many places one can dash. Consumers are trained to honor low prices, but this often does disservice to skillful production. It takes many shopping trips to achieve a balance, where one can capably procure food and drink of quality and still have money left over for travel or drinks or presents. Yes, price matters, always. If it didn’t, there would be no ALDI. Maybe there shouldn’t be an ALDI, but the market is a forceful dynamic, once established not easily moved.